Smart Media Factories

How to apply the principles of DAM, business process management (BPM), and process benchmarks in creating a center of excellence for digital media production and management, defining a long-term vision of a DAM operations and your role as the leader of innovation services group in your firm

Purpose

Anchor a longer term future-state operational capability for your DAM operations, clarifying which short- and medium-term investments will produce the greatest return and assurance of on-going support
DAM services evolve through known, predictable stages of maturity; knowledge of future stages not only clarifies short-term issues and trade-offs; futureproofs quicken the pace towards realizing of DAM gains.
Discover your firm’s position the media production chain by what media operations you perform and which to enable with DAM; where or which operations are best matched to realizing DAM-enabled gains with case studies, anecdotes and strategies for branding initiatives and securing funding.

Learning Outcomes

• Confidence in which short-term projects and efforts will produce the greatest, most sustainable long-term returns

• Tools and models defining an innovation services group that will drive a DAM business strategy to achieve its stated and supported objectives.

Samples, Project Artifacts & Educational Materials