ROI for DAM

How to research and develop a defensible return-on-investment financial model—from initial feasibility research and projects roadmap to a three-year operational business plan

Purpose

As DAM services groups ingest and manage greater numbers of assets and serve a larger user base, it will require additional investments against pre-agreed performance benchmarks and milestones.

Establish a clear, defensible business case that supports long-term funding of DAM operations.

Learning Outcomes

Knowledge of your firm’s primary sources of productivity and cost savings, and how to convey these savings to management.

Confidence that you have used the most defensible ROI model, using top down and bottom-up analytic frameworks.
Understanding of the major ROI development methodologies and how they apply to DAM and the real-world pros and cons of each as to how successfully they predict results and contribute to securing funding.