Marketing Supply Chains

How to apply the principles of supply chain management to the indirect spend of marketing operations, emphasizing strategies and tactics for achieve a productivity dividend (new money within existing budgets)

Purpose

Clarify short-term opportunities to improve productivity, lower costs, and speed time to market of marketing content, especially new product launches, post-merger integrations, and corporate consolidation of marcom, online, and sales enablement.
Steady flow of short-term productivity gains frees up existing staff for more strategic work as well as enables marketing to reallocate planned expenses for use in more strategic areas: better systems, more media placement or ad words, etc.
Where your firm’s strategy fits in the value chain and where DAM can generate gains and how, real world best targets, notable accomplishments and the project brand stories that promote adoption and help secure funding.

Learning Outcomes

• Application of supply chain principles to marketing operations, clarifying DAM-enabled opportunities for lowering costs, speeding product launches, and reducing mistakes and reworks

• Tools and models supporting your ability to visually depict and explain your marketing operations within an industry ecosystem, highlighting costly operations and cycle time chokepoints

Samples, Project Artifacts & Educational Materials