Asset Analysis and Migration

How to target, find, scope, analyze, rank, and design processes to migrate, ingest and catalog existing content into a DAM system

Purpose

Existing content is typically stored and managed in numerous locations using different organizing principles and conventions at various degrees of consistence, that serve distinct operational requirements, workflows, and cultures among target groups. Selecting the right initial or next phase content is essential to minimize disruption to local workflows and to engage users through exposure to new external content. Migration is difficult an can prove expensive if hand-tagging is employed however in nearly all firms only a small portion of content holds any preservation value so a focused, accurate migration effort dramatically speeds adoption.

Ensure the most current valuable content is migrated from the right teams and locations, while managing realistic scope and stakeholder alignment by mapping and devising automation techniques that minimize cataloging effort, capturing enough of the right content to minimize disruption and motivate disruption.

Learning Outcomes

• Understanding of content analysis, goals, methodology and real-world results to properly inform strategy, define projects and set stakeholder expectations

• Confidence in the design of migration plans during strategy and planning phases – knowing they can be accomplished to meet expectations of scope, time, and budget.

Samples, Project Artifacts & Educational Materials